Lucy began her working life as an Electrical and Electronic Engineer at Ford Motor Company. During this period Lucy worked through the value chain of automotive manufacture; from design to vendor sourcing to production and delivery to final customer. After successfully
holding positions in in design, manufacturing and project management, she went on to became a Chartered Engineer with the Institute Of Engineering And Technology, UK. After a decade in the automotive industry and seeking fresh challenges she acquired an MBA from INSEAD in
France.
Her MBA gave her a broader business perspective to move into commercial leadership. Lucy joined the Royal Bank of Scotland as a change manager, branching from engineering into Investment Banking, a deliberate move in broadening business acumen. She joined the bank at
a time when it was transforming its investment banking operations and embarking on its high profile acquisition of ABN AMRO, a time Lucy looks upon as exciting, full of new discoveries, meeting of diverse people and learning new perspectives while delivering results.
In 2008, Lucy stepped into telecommunications. This move allowed her to fully combine her technical and commercial experience with strong business acumen to become one of Africa’s leading telecommunications business people. She held various senior executive roles from
Business Development for Africa to Chief Marketing Officer. Her experience saw her serve businesses and consumers across both Francophone and Anglophone Africa.
Millicom
Lucy started her telecommunications career at Millicom International Cellular (MIC). Her first role was as the Business Development Head for Africa. This was a period of consolidation for MIC. The company had rebranded operations to Tigo for consistency. The growth trajectory was
inconsistent and so Lucy’s key focus was bringing consistency to business operations across Millicom’s Francophone and Anglophone operations. She was also responsible for strategizing on inorganic opportunities through new acquisitions and business model turn around.
She went on to head half of MIC’s Ghana business, turning around the business by achieving double digit revenue growth. Her next role was the Chief Marketing Officer in the Democratic Republic of Congo(DRC) where she was first female CMO. In DRC she repositioned the brand
and drove strong revenue and commercial growth leading the company to achieve number 1 customer market share in the Kinshasa-Bas Congo regions which were the biggest telecom areas of the country at the time.
Vodafone
Lucy joined Vodafone in Ghana from Millicom as Head of Strategy & Planning quickly adding the role of MD of Vodafone Wholesale within a few months. In addition to leading the strategic thinking of the company, she led the transformation of Vodafone Wholesale from a local to an
international player by completing the most significant fibre integration project. The Cinkasse project led to the connection of fibre from Ghana to Burkina Faso and Togo. This created whole new international revenue stream for the company. The project went on to win best African
Service at the 2013 Carrier Awards in Amsterdam. She went on to be the Director of Vodafone Ghana’s Enterprise division. Under her leadership
the business unit extended services from its traditional corporate base to SME base leading to double digit growth in both fixed and mobile services.
Airtel
Since taking over the helm of affairs at Airtel Ghana, as the first Ghanaian woman to lead a multinational telecom company, Lucy has successfully repositioned the company into the fastest growing telecom company growing customer market share for both voice and data
consistently ahead of industry average. Lucy ensured that by creating top of mind awareness through strategic marketing and sustainable Corporate Social responsibility, Airtel Ghana increased its customer bonding scores dramatically making it the most loved brand in the lives
of many Ghanaians. Under her leadership customer experience has been enhanced through investments in network which increased reach and speed of its data network from 21.6mbps to 42mbps in 201, making it one of the fastest and the first to provide this service in the industry. She
also credits her renewed leadership team that has has been instrumental in changing company culture in creating a turnaround. She believes in particularly challenging situations strong corporate governance is a key success factor.

Aside the outstanding commercial achievements, she has also led Airtel Ghana to win more than 20 prestigious awards in two years including: Best data and internet service provider at the

  • Ghana ICT and Telecom Awards (GITTA 2016),
  • Marketing Campaign of the Year (GITTA 2016),
  • Telecom Brand of the Year (GTA 2015),
  • Innovative Enterprise Product of the Year (GTA 2015),
  • Best Organisation for Learning and Development (HR Focus Awards 2015),
  • CIMG marketing oriented company of the year (2014),
  • Best CSR company for Education (Ghana CSR Excellence Awards 2015) and
  • Best CSR Company of the Year (GTA 2014).

Boards
Lucy serves on the Boards of several establishments including Petra Trust Company Ltd, Obaatan Pa Women’s Hospital, the Business Environment Enabling Programme under the UK Department of International Development (DFID), the Business Sounding Board for the Danish Embassy, the
Industry Advisory Board for Ashesi University and The Exploratory – an initiative of the African Women Advocacy Project.
She is a founding member of the Executive Women Network (www.ewntree.com), a non-profit organization of women in senior management and executive positions committed to inspiring, empowering and supporting women executives to succeed and become influential both locally
and internationally.

Other works
Lucy is a sought-after business and motivational speaker. In July 2015 Lucy was the guest speaker at the CIMG Evening with CEO event where she spoke on Why Brands Should Make People Their Focus. She was a keynote speaker at Legacy and Legacy’s Festival of Ideas in
August 2015 speaking on Standards and Quality Control. She lectured on the future of Mobile Technology in Africa in October 2015 at the Lancaster University’s Master Class. In November 2015, Lucy spoke at the 23rd Wharton Africa Business summit on The Evolution and Future Outlook of Telecoms in Africa.
In February 2016, Lucy made a presentation at the VSO Knowledge Exchange Program on Employee Volunteerism. She gave a TEDx speech titled “Why we must all be generational thinkers” at TEDxAccra held in April 2016. She was a member of the panel discussing “Girls and Technology” at the Africa Mobile and ICT Expo (MOBEX) held in June 2016.
Lucy is an ambassador of the Access Bank W-Initiative, an initiative to connect, inspire and empower women.
Lucy is an agent of change passionate about mentoring young people – the next generation of leaders to make systemic and sustainable change in the world. She is also a strong advocate for STEM (Science, Technology, Engineering and Mathematics) who believes that Africa can
accelerate its development by fully harnessing the game-changing power of STEM.
Lucy launched #EvolveWithSTEM – an initiative she leads to inspire belief, transform mindsets about STEM, empower and teach young people foundational elements of STEM and programming. Within the first 6 months of launch, #EvolveWithSTEM has impacted more than
1,000 children across 4 regions and inspired hundreds of individuals and companies into action to launch initiatives focused on STEM.
Honours
On a personal level Lucy has been recognised by several reputable organisations for her
transformational leadership, her exceptional strategic marketing insights, selfless dedication to
growing people and for championing causes that are shaping the lives of young people on the
continent including:

  • Telecom CEO of the Year (GITTA Awards 2016)
  • Excellence in Corporate Responsibility (Ghana Women of the Year Honours 2016)
  • 58th Most Influential Person in Ghana (Ghana’s Most Influential Awards)
  • CIMG Marketing Woman of the Year 2014 (CIMG 2015 Awards)
  • Special Recognition to the Telecom Industry (GTA 2015)
  • CSR CEO of the Year (GHACEA)
eparetodevuserMy Story