Lucy is the founder and CEO of Quist Blue Diamond; a company that leverages technology, engineering, data science to transform business models. She serves as the President of the African Institute of Mathematical Sciences, Ghana. She co-founded FreshBakery, the parent company of the FreshPay payment platform in the Democratic Republic of Congo (DRC).
In 2014 she was chosen to lead the operations of Airtel in Ghana, making her the first Ghanaian woman to lead a telecom company. Before joining Airtel Ghana, Lucy was the Enterprise Director of Vodafone Ghana, making her mark as the first woman to run a multinational telecom Enterprise business. Before Vodafone, Lucy served as the first female Chief Marketing Officer for Millicom’s DRC operations.
In 2016, she was named the Telecom CEO of the year at the Ghana Information Technology and Telecom Awards. She had previously been honoured for leading transformational change that is shaping the telecom industry thinking. In 2015 she was also named the CIMG Marketing Woman of the Year in recognition of her exceptional leadership, excellence in strategic marketing and managing Airtel’s corporate reputation right down CSR programs for the year 2014.
Lucy began her working life as an Electrical and Electronic Engineer at Ford Motor Company successfully holding positions in in design, manufacturing and project management. She went on to become a Chartered Engineer with the Institute Of Engineering And Technology, UK.
After a decade in the automotive industry and seeking fresh challenges she acquired an MBA from INSEAD after which she made her move into investment banking.
Lucy joined the Royal Bank of Scotland as a change manager at a time when it was transforming its investment banking operations and embarking on its high profile acquisition of ABN AMRO.
In 2008, Lucy stepped into telecommunications working her way to become one of Africa’s leading telecommunications business people. She’s held various senior executive roles from Business Development for Africa to Chief Marketing Officer and now CEO.She is currently the Managing Director and Head of Change Leadership at Morgan Stanley. Lucy is the author of The Bold New Normal book. Her experiences have seen her serve businesses and consumers across both Francophone and Anglophone Africa.