THE BOLD NEW NORMAL IN BUSINESS – A millennial interaction at Workshed

The second event of Lucy Quist’s The Bold New Normal Tour was held at Workshed; a co-working space for young entrepreneurs located in Accra that dedicates itself to enabling business growth. Here Lucy focused on business and shared her thoughts and insights on the impact young entrepreneurs can make on the continent through scalable businesses. She was emphatic on the role and the potential of businesses, and for that matter entrepreneurs in building economies.

As part of her opening statement during the hour-long interaction, she succinctly stated that,


“Throughout time, one thing that is certain is that economies have been built by businesses. Somehow, in our part of the world we have come to this expectation that government will build our economies and countries for us, they don’t. Work outputs create prosperity, government alone cannot do that.”



She posited that the responsibility of government was to provide an enabling environment for businesses to thrive. Entrepreneurs, on the other hand, are to take advantage of the policies, laws and local conditions to build relevant businesses that will grow the economy and bring prosperity to people.

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After challenging the perception on the role of government, Lucy Quist went on to challenge all entrepreneurs to have a better appreciation of their environment, industries and economies if they are to build businesses that make real economic impact.

“If we are going to be the architects of a more prosperous continent, we need to understand what is going on around us. We need to have relevant numbers at our finger tips as we plan our businesses and think of how we are going to make them grow on a much larger scale to fit into the bigger picture.”

She cited the growth of the services sector and decline of the Agric and Industry sectors in Ghana as examples of local situations that entrepreneurs can consider in creating businesses that will fill the gaps in the economy.

“We have gaps that we need to fill and we need our young minds to think about how we can make these other sectors (agriculture and industry) grow to create prosperity for our people”.


The session at Workshed was also an opportunity to discuss how young entrepreneurs can start and grow scalable businesses through a model that outlives them, creates prosperity for more people and breaks boundaries. Lucy Quist also encouraged entrepreneurs within the same industry to collaborate and push for policies that will bring about growth within their space. The discussions were based on The Bold New Normal; an idea Lucy Quist shares in her TedxEuston Talk in 2016.

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Speaking on the event, Andrew Bimpong a co-founder of Workshed, hosts of the event, stated that,

“Lucy touched on pertinent ideas about the entrepreneurship journey, the entrepreneurship space and doing business in Ghana at large. Through the key insights she shared we have come to understand that for startups to have a voice in a country like Ghana, it is better we come together to form strong collaborations that will advocate for the right posture from government.

Certainly, the Bold New Normal is the way forward for the African Entrepreneur and we at Workshed are proud to be a part of this move.”

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The Bold New Normal is an actionable idea under which Lucy Quist advocates for Africans to take bold actions towards African prosperity. She believes that with a change in the visions, language and mindset of its people, Africa can take bold actions to create prosperity for itself.

The Bold New Normal Tour is a series of interactive speaking sessions with Lucy Quist. The talks focus on how young entrepreneurial and ambitious minds can take bold steps away from the norm and create prosperity for themselves, their country and continent.

The events under this tour will be held at key locations where Lucy Quist can meet and interact with young entrepreneurial minds.

Visit here to see when and where the next events will be taking place.

Watch the full session here:


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Lucy QuistTHE BOLD NEW NORMAL IN BUSINESS – A millennial interaction at Workshed